Keyword Discovery (Phase 1)

Goal: Find high-opportunity keywords with real search data.

SpyFu Data Fields

Field	Endpoint	Why It Matters
SV (Search Volume)	getKeywordInformation	How many people search monthly
KD (Keyword Difficulty)	getKeywordInformation	How hard to rank (0–100)
Intent	getKeywordInformation + AI	Understand user motivation
B CPC	getKeywordInformation	Identifies commercial value
TM Clicks	getKeywordInformation	Realistic traffic ceiling
Organic C%	getKeywordInformation	% of clicks SEO can compete for
Device Split	getKeywordInformation	Mobile vs desktop — informs format
SERP Features	getKeywordInformation	Snippets, PAA, images — informs structure
Related keywords	getRelatedKeywords	Content cluster expansion
Questions	getQuestionKeywords	FAQ section ideas
Competitors	seo/getTopCompetitors	Know who you're up against

GOS Scoring Formula

The Golden Opportunity Score balances traffic potential against difficulty:

GOS Score = (N-SV × (100 − N-KD)) / 100

Where:

• N-SV = SV normalized to 0–100 scale (= SV / MAX(all SV in sheet) * 100)
• N-KD = KD normalized to 0–100 scale (= KD / MAX(all KD in sheet) * 100)

Priority Tiers

Tier	GOS Range	Action
P1	70+	Create content immediately
P2	50–69	Add to this month's content queue
P3	30–49	Add to backlog for next month
P4	<30	Deprioritize or discard

Filtering Rules

Only keywords enter the pipeline if:

• GOS Score ≥ 30 (P3 or higher, ≥30)
• Intent ≠ Navigational — navigation queries have no content value
• SV ≥ 100 — micro-niche only if within a cluster strategy

tip

Batch SpyFu calls using getKeywordInformation with up to 50 keywords per request to maximize your 10,000 units/month budget.